• When the business's purpose is to build a stable, familiar and strong image, the presenter can be vary instrumental.
• If you need a quick exposure, high involvement and promotional promotion, then the infuencer might be thought of

Strong and consistent branding

    • The presenter is the "official face" of the brand, which creates a clear, consistent and unequivocal identity.

    • Ever exchanging influencers - each one promotes different brands, so their connection is less stable.

      Higher reliability

      • The public is used to seeing a presenter as someone behind the brand seriously and officially.

      • Many influencers do many campaigns at the same time, weakening the feeling of authenticity.

        Remembrance and differentiation

        • Customers remember brands according to the presenter that represents them (“the brand with…”) - which is different from the competitors.

        • Influencers are usually being seen as another temporary advertising channel, not as something that becomes a symbol of the brand.

A wider media power

    • A presenter also appears in traditional media: television, radio, billboards, PR events - not just in social media,

    • Influencers work mainly in digital, and usually only "influence" their own followers.

      Influence on a wider audience

      • A recognized presenter appeals to a large audience, even beyond the social networks (including an audience that does not use TikTok or Instagram).

      • The influencers only work with their own audience - which is usually limited to a particular niche.

        A binding and stable contract

        • Working with a presenter includes an orderly agreement, commitment and exclusivity - it prevents a situation that the chosen presenter would work for the competitors.

        • Influencers are not always committed exclusively, and may work for a competitor brand shortly after.

          A prestigious image

          • A presenter (especially if she is famous) adds a "aura" of luxury and seriousness to the brand.

          • Influencers are more perceived as "folk representatives" with less focus on high positioning and representation.

Get in touch