Professional presenter is a professional who serves as a "face" of a brand, business or service - in front of the clients and customers, in the media or advertising campaigns. Her job is to represent the brand in a way that speaks to the audience, transfers its values ​​and messages clearly, reliable and attractive.

 

Ability to connect to the target audience - a professional presenter adapts to the language and style of the target audience: whether it is a young audience, families, business people or a wide audience

Experience in performing in front of an audience/camera - knows how to talk confidently, transmit charismatic presence and convey messages in a focused and clear way.

Ability to connect to the target audience - a professional presenter adapts to the language and style of the target audience: whether it is a young audience, families, business people or a wide audience

Getting brand's values ​​and marketing messages across - she is not just a "beautiful face", but a strategic marketing tool that illustrates the values ​​of the brand (innovation, quality, luxury, accessibility, etc.).

an advantage over an influencer - unlike the influencer who first represents itself, a professional presenter focuses on representing the brand itself, so the audience's identification is directly directed to the business and not necessarily a person.

Main implementations:

  • Advertising campaigns on television, radio and social networks.

  • Participation in launch events and exhibitions.

  • Image, marketing and training videos.

  • A role as a long -term "brand ambassador".

 

 

A presenter can be a very strong marketing engine for the business, especially if you choose it correctly and use it wisely. Here are some main ways in which a presenter can promote business:

Building Trust and Personal Branding

  • Customers tend to connect to a personal image more than to a logo or maybe even a product they haven't tried yet. A presenter gives the business a human"face" and a reliability.

  • If it is associated with the brand's close values ​​- the audience recognizes these values ​​with the business as well. Expansion of Exposure

  • A recognized presenter brings a loyal tracking audience with her on social networks, so the business is immediately exposed.

  • An appearance in advertisements, videos, social networks or event with the presenter can significantly increase the brand's targeting range.

    Creating a difference from competitors

  • When a business has a prominent presenter, it becomes more memorable. People remember "the brand with that presenter," and it makes it easier for the choice to competitors.

    Reinforce marketing messages

  • A presenter can get the marketing messages across in a more compelling and authentic way.

  • In videos, campaigns or publications - it makes the messages more personal and less "advertising".

    Impact on buying decisions

  • Customers tend to buy from a brand that's represented by a person they appreciate.

  • If the presenter is perceived as reliable, authentic and esteemed - it has a real power to motivate people.

    Strengthening presence on social networks

  • Collaborations with your presenter create organic content that goes on, gets shared and produces higher online involvement and exposure.

  • A presenter can also produce "buzz" around promotions, launches or special events.

    Sharing experiences and using the product

  • A presenter can present the use of the product or service in a light and an very approachble way. It makes the content, accessible and even entertaining.

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